About The Technology Tailor

Short Version:

Alex L. Goldfayn helps consumer electronics makers, retailers and agencies develop evangelists. Through consulting, analysis, and industry-leading media tours, he is hired to develop and distribute consumer technology branding and messaging. He is a former syndicated technology columnist for the Chicago Tribune.

Long Version:

Alex Goldfayn works with consumer electronics manufacturers and their marketing and PR agencies to create outrageously loyal, even zealous brand evangelists.

He is a consultant, advisor and speaker to executives on brand strategy, marketing, messaging, and positioning. Alex has worked with some of the top technology makers in the world, including Blackberry (RIM), Nokia, T-Mobile, Sony, Amazon.com, Acer, Sandisk, The Wi-Fi Alliance.

Mike Hedge, the VP of marketing and communications for Parrot, says:

“The most valuable investment we made last year was with The Technology Tailor.”

Alex’s brand, The Technology Tailor, reaches 117 million consumers annually on broadcast radio and television with his consumer electronics recommendations and endorsements. He hosts The Technology Tailor Minute, which airs daily during morning drive time on 325 radio stations.

He is a former syndicated Chicago Tribune technology columnist, where his articles were distributed to over 300 publications worldwide. He has published over 400 newspaper and magazine articles on consumer electronics and has been interviewed hundreds of times as a technology expert. In the last two years alone, Alex has been interviewed more than 100 times about his analysis of the latest in consumer electronics.

Alex has advised the top technology manufacturers in the world about their brand strategy, marketing, messaging, and positioning. His clients include

His book, Going Digital, was published by HarperCollins.

He has interviewed thousands of consumers over the last 12 years, and he knows better than anyone what consumers want, expect and demand from their electronics. And if you know that, you can create the communication and messaging to create loyal, passionate, unconditionally supportive customers.

Brand evangelists can take you to the promised land in consumer electronics. The Technology Tailor teaches you how to create evangelists!