Typical Client Results

Consulting

When I work with clients in a strategic capacity, the following results are common:

A dramatic increase in marketing effectiveness, leading to an increase in sales and distribution
A huge increase in public relations effectiveness, generating far more numerous major media “hits”
A streamlining and creation of powerful product messaging that’s compelling to consumers
Development of compelling language that energizes executives, staff and consumers
Identification and utilization of much more effective communications platforms, to reach more customers, faster
Company-wide alignment about how to talk — and think! — and your products
Press releases are transitioned from terrible (yes, yours probably are!) to excellent, creating a much more attentive and receptive media
The public relations function is more closely integrated into the company’s marketing strategy
Consumer insights become the centerpiece of messaging strategy
A separation of church (engineering) and state (marketing and communication)

My talks and workshops usually generate the following outcomes:

The audience is energized and educated about marketing consumer electronics
The audience is armed with a range of tools for immediate application at their office
Audience members get a whole perspective on the power of language in marketing consumer electronics
Audiences learn that engineers should never, ever, EVER have anything to do with creating messaging language
These presentations challenge audiences. What marketers are doing now can be improved dramatically. I tell them how…
The audience’s perspective shifts towards thinking about their products from consumers’ perspective
The audience is armed with strong examples about what works and doesn’t work in technology marketing
A high level of audience participation means faster, more effective integration of learned concepts into their work
Consistently high marks from audience members means a highly satisfied staff or membership

Clients reach millions on broadcast television and radio
Clients attain millions of dollars of broadcast exposure for a tiny fraction of the price
Clients leverage my powerful message crafting and story telling
Clients enjoy consumer exposure in the largest markets in the United States
Clients gain huge value among consumers from The Technology Tailor’s endorsement
Clients benefit from my entertaining, easy-to-understand presentation style
Clients reap the benefits of connecting their brand with the trust consumers have in The Technology Tailor
Clients get far more dramatic results — with NO surprises — on my broadcast programs than on any competing opportunity