When I work with clients in a strategic capacity, the following results are common:
- A dramatic increase in marketing effectiveness, leading to an increase in sales and distribution.
- A huge increase in public relations effectiveness, generating far more numerous major media “hits.”
- A streamlining and creation of powerful product messaging that’s compelling to consumers.
- Development of compelling language that energizes executives, staff and consumers.
- Identification and utilization of much more effective communications platforms, to reach more customers, faster.
- Company-wide alignment about how to talk — and think! — and your products.
- Press releases are transitioned from terrible (yes, yours probably are!) to excellent, creating a much more attentive and receptive media.
- The public relations function is more closely integrated into the company’s marketing strategy.
- Consumer insights become the centerpiece of messaging strategy.
- A separation of church (engineering) and state (marketing and communication).
Speeches & Workshops
My talks and workshops usually generate the following outcomes:
- The audience is energized and educated about marketing consumer electronics.
- The audience is armed with a range of tools for immediate application at their office.
- Audience members get a whole perspective on the power of language in marketing consumer electronics.
- Audiences learn that engineers should never, ever, EVER have anything to do with creating messaging language.
- These presentations challenge audiences. What marketers are doing now can be improved dramatically. I tell them how…
- The audience’s perspective shifts towards thinking about their products from consumers’ perspective.
- The audience is armed with strong examples about what works and doesn’t work in technology marketing.
- A high level of audience participation means faster, more effective integration of learned concepts into their work.
- Consistently high marks from audience members means a highly satisfied staff or membership.
- Clients reach millions on broadcast television and radio.
- Clients attain millions of dollars of broadcast exposure for a tiny fraction of the price.
- Clients leverage my powerful message crafting and story telling.
- Clients enjoy consumer exposure in the largest markets in the United States.
- Clients gain huge value among consumers from The Technology Tailor’s endorsement.
- Clients benefit from my entertaining, easy-to-understand presentation style.
- Clients reap the benefits of connecting their brand with the trust consumers have in The Technology Tailor.
- Clients get far more dramatic results — with NO surprises — on my broadcast programs than on any competing opportunity.