A fascinating thing happened last week. I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper. They then gathered with their co-workers to compare their
With fantasy football season upon us, I went to see its impact on our economy. Fortune says that fantasy football costs $17 billion per year in lost productivity in the U.S. Big number, right? Bigger than many economies around the world. In the same search, I saw that depression costs our economy $210 billion. But
Want a simple but incredibly powerful action for revenue growth? Call a customer that you haven’t talked to in six months of more. “Haven’t talked in a while, I was thinking about you. What are you working on these days that I may be able to help you with?” Just like that. Or another way.
I just returned from a long trip to Europe with my family, where I did a workshop in Barcelona for about 40 people. In their feedback, the audience told me that my material on fear really resonated with them. I told them, as I tell all my audiences, that fear is the reason why
Alex Goldfayn discusses why it is so important to focus on your great value to customers instead of your products, services, and features.
A friend of mine once said that people who follow up rule the world. This is very true. When we moved into our current home, I needed some insulation work done. Three companies came out and gave me a quote. One of the guys followed up. Guess who got the business? The guy who followed
During most of my client projects, I interview some of the key customer-facing staff. I record the calls for the owner to listen to, and then we debrief the conversations. I ask the staff — usually outside and inside salespeople, and their management — what is the easiest, fastest way to grow this business? I
Alex Goldfayn discusses options for WHERE to communicate, HOW to communicate it, and to WHOM.
It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did not generate
A client recently turned me on to the work of Dr. Amit Sood, a professor of medicine at the Mayo Clinic. He teaches a key concept that has really resonated with me: the brain has two modes — default mode, and focused mode. Default mode is what we do and think automatically, without intentionality. Default