Additional Resources for Readers of Evangelist Marketing

Here are some additional resources for readers of Evangelist Marketing. Please check back frequently, as we will be updating the videos and tools listed here often.

First, a series of videos where I discuss various parts and sections of the book:

An overview of what is a Consumer Evangelist, and why you should make every effort to create them: 

An Overview of the Evangelist Marketing Process:
(The infographic discussed is here.)

A Discussion of the Characteristics of Excellent Consumer Electronics Products (Chapter 4):

How Bad Product Names Kill Good Products (Chapter 5): 

How to Price Consumer Electronics (Chapter 5):

The Distance Between Early Adopters & Mainstream Consumers (Chapter 6): 

Where the Most Powerful Marketing Messaging Comes From (Chapter 7): 

An Interview with the Radio One Network on the terrific radio show called Business For Breakfast: