Evangelist Marketing The Book

"I loved this book. Alex Goldfayn tells the inside stories of the most brilliant campaigns, demystifies the magic, and reveals the first principles from these marketing giants." - John Sculley, former Apple CEO

“Alex Goldfayn doesn’t pull any punches with Evangelist Marketing. Every high-tech marketer should read this book.” - Tony Lee, Vice President of Marketing, TiVo Inc.

“Alex’s framework for reaching evangelist marketing nirvana is laid out in a clear step-by-step framework that if applied, will yield results.” - Chris Dobrec, Senior Director Product Marketing, Cisco

“Alex cuts into the muscle of consumer electronics companies and identifies what distinguishes the beloved brands from the me-too brands. This is a look-yourself-in-mirror book for anyone that wants to escape the sea of sameness.” - Bob Stohrer, VP Marketing, Virgin Mobile

“Alex does a masterful job of pulling together insights across different products and businesses and then communicating those insights in a practical and useful way so you can see how they apply to your own situation - Eric Stang, CEO of Ooma