Evangelist Marketing Institute http://www.evangelistmktg.com Creating Outrageous Brand Loyalty Mon, 20 May 2013 00:19:15 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 20 Videos in 20 Days: #14 — Be Shameless http://www.evangelistmktg.com/20-videos-in-20-days-14-be-shameless/ http://www.evangelistmktg.com/20-videos-in-20-days-14-be-shameless/#comments Mon, 20 May 2013 00:13:37 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3082

Colorful, memorable, confident language is a key to capturing (and keeping!) your market’s attention.

]]> http://www.evangelistmktg.com/20-videos-in-20-days-14-be-shameless/feed/ 0 20 Marketing Videos in 20 Days: #13 — No Doubt! http://www.evangelistmktg.com/20-marketing-videos-in-20-days-13-no-doubt/ http://www.evangelistmktg.com/20-marketing-videos-in-20-days-13-no-doubt/#comments Sat, 18 May 2013 23:49:03 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3079

The most successful marketers don’t hesitate, don’t doubt, and present their value relentlessly.

]]> http://www.evangelistmktg.com/20-marketing-videos-in-20-days-13-no-doubt/feed/ 0 20 Videos in 20 Days: #12 — Unwavering Belief in Your Value http://www.evangelistmktg.com/20-videos-in-20-days-12-unwavering-belief-in-your-value/ http://www.evangelistmktg.com/20-videos-in-20-days-12-unwavering-belief-in-your-value/#comments Fri, 17 May 2013 20:54:01 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3075

Why do your clients speak more positively about your company than you do?

]]> http://www.evangelistmktg.com/20-videos-in-20-days-12-unwavering-belief-in-your-value/feed/ 0 20 Marketing Videos in 20 Days: #11 — Think Big! http://www.evangelistmktg.com/20-marketing-videos-in-20-days-11-think-big/ http://www.evangelistmktg.com/20-marketing-videos-in-20-days-11-think-big/#comments Thu, 16 May 2013 19:54:41 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3047

Thinking big means acting confidently. It means executing instead of perfecting. It means taking action!

* I will post these next 10 videos on Mindset daily, consecutively, rather than weekly as originally planned. Disregard the “weekly” part in the video.

]]> http://www.evangelistmktg.com/20-marketing-videos-in-20-days-11-think-big/feed/ 0 20 Marketing Videos in 20 Days: #10 — Be Consistent! http://www.evangelistmktg.com/20-marketing-videos-in-20-days-10-be-consistent/ http://www.evangelistmktg.com/20-marketing-videos-in-20-days-10-be-consistent/#comments Wed, 15 May 2013 19:28:00 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3043

Here is the tenth video of my series, and the final one on language.

Today’s topic: be consistent in your messaging!

]]> http://www.evangelistmktg.com/20-marketing-videos-in-20-days-10-be-consistent/feed/ 0 20 Videos in 20 Days: #9 — The 80/20 Rule of Marketing Language http://www.evangelistmktg.com/20-videos-in-20-days-9-the-8020-rule-of-marketing-language/ http://www.evangelistmktg.com/20-videos-in-20-days-9-the-8020-rule-of-marketing-language/#comments Tue, 14 May 2013 15:35:28 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3038

The first 80 percent of your marketing language should be focused on your value, emotion and outcomes.

The last 20 percent can describe how you do it.

]]> http://www.evangelistmktg.com/20-videos-in-20-days-9-the-8020-rule-of-marketing-language/feed/ 0 20 Marketing Videos in 20 Days: #8 — Be Bold! http://www.evangelistmktg.com/20-marketing-videos-in-20-days-8-be-bold/ http://www.evangelistmktg.com/20-marketing-videos-in-20-days-8-be-bold/#comments Mon, 13 May 2013 19:18:15 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3034

Marketing is no place for modesty. Be bold. Be loud. Don’t hesitate. It’s your responsibility to inform your market how you can help them. Do this proudly!

]]> http://www.evangelistmktg.com/20-marketing-videos-in-20-days-8-be-bold/feed/ 0 20 Videos in 20 Days — #7: The Power of Testimonials http://www.evangelistmktg.com/20-videos-in-20-days-7-the-power-of-testimonials/ http://www.evangelistmktg.com/20-videos-in-20-days-7-the-power-of-testimonials/#comments Sun, 12 May 2013 22:56:07 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3005

Let me hear my peers explaining what’s great about you!

]]> http://www.evangelistmktg.com/20-videos-in-20-days-7-the-power-of-testimonials/feed/ 0 20 Videos in 20 Days: #6 — Communicate Relentlessly http://www.evangelistmktg.com/20-videos-in-20-days-6-communicate-relentlessly/ http://www.evangelistmktg.com/20-videos-in-20-days-6-communicate-relentlessly/#comments Sat, 11 May 2013 18:23:20 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=3001

Welcome to the sixth installment!

If you are not communicating with your market, somebody else well. Better that it’s you!

]]> http://www.evangelistmktg.com/20-videos-in-20-days-6-communicate-relentlessly/feed/ 0 Marketing Video 5/20: The Power of Customer Stories http://www.evangelistmktg.com/marketing-video-520-the-power-of-customer-stories/ http://www.evangelistmktg.com/marketing-video-520-the-power-of-customer-stories/#comments Fri, 10 May 2013 18:59:06 +0000 Alex Goldfayn http://www.evangelistmktg.com/?p=2973

Instead of telling me, tell me about your best customers. How are they better off? What value did you add? Make me feel like your buyers are people like me.

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