Consulting
My consulting work focuses on your marketing and communications — helping you excite and energize consumers about your high-tech products or services.
The idea is to create loyalty, passion, and repeat customers.
Every client’s current situation is obviously very different, so every project is based around what you need. If you already know, terrific. I’ll help you get to where you’d like to go. If you only know that there’s room for improvement (isn’t there always?!), but you’re not exactly sure in what areas, or how specifically improve — I’ll help you figure it out.
Before any project begins:
We’ll create objectives for our project together. These can be business goals or personal — marketing or communications — internally focus (messaging development) or externally (your communications platforms; messaging delivery).
Then we’ll identify ways to measure our success. How will we track our progress? How will we know we’ve met your goals? We identify these variables together before ever begins.
Finally, we’ll be clear on the value of this work: We’ll both have a clear picture of what our work means to your team, your company, and you personally. If the value to the client isn’t high enough, I have been known to walk away from a check — utterly astounding my wife!
Consulting Areas:
Marketing & Branding: How to position your products for huge success among consumers
- Your product names
- Your pricing
- Your market strategy
- Your personnel dynamics (who’s involved in creating marketing strategy?)
- Obtaining powerful consumer insights — from your customers, and the customers of your competitors
Communication & Consumer Education: What to tell consumers to create passionate fans
- Understanding how your consumers think and talk about your products
- Developing powerful and effective language
- Utilizing the right communications platforms
- Successfully leveraging broadcast media for a fraction of the cost of advertising
Consumer Electronics PR: How to excite print and broadcast media about your products and services
- Intensive training of media relations people — these are among the least sophisticated, most inexperienced people in your organization, and they are usually charged with convincing the media to cover your multi-billion dollar product investment
- Transitioning from “pitching” the media to helping the media.
- Avoiding press releases. At all costs. What to do instead.
- Involving public relations in the communications strategy process
Contact me to discuss your current situation.