Consulting

Is your marketing hurting your business or helping?

Sometimes companies succeed in spite of their marketing, not because of it.

And at most companies, the product or service is much better than the marketing that’s meant to support it.

If you’ve been on the market for a while, I know your product or service is pretty good. In fact, it’s more than good enough to generate more revenue than it is currently generating.

All of this adds up to this simple statement of fact:

Your marketing is the lowest hanging fruit.

There is nothing you do to your product, service, customer service or any other function that will be more impactful than  improving your marketing. Of all of the areas in your company that you can work on, marketing will impact growth and sales most dramatically and quickly. No other function is even close. Consider available room for improvement: sure, you can spend time getting your product or service perfected, but there is far more room for improvement in your marketing.

I have found this to be the case with my largest, Fortune 100, clients as well as my mid-market and startup clients.

Marketing can is the easiest, fastest and most affordable business function to improve — with the greatest overall ROI on your company. 

I help my clients grow by revolutionizing their marketing.

Consider these questions:

• Does your marketing connect emotionally with your market?
• Do you know what your customers think and feel about your product or service?
• Does your messaging focus on process and specifications (not effective) or your real-world life-improvement value (powerful)?
• Does your marketing language come from qualitative insights from your customers?
• Do your people think big? It is physically impossible to create powerful marketing without the right mindset.

My consulting work helps clients significantly increase sales by improving one or more of the following areas:

Your big-picture marketing strategy.

Your internal mindset. (It’s impossible to market powerfully with out the right mindset.)

The features and value to emphasize in your marketing message.

Your messaging and language.

Your emotional connection with customers. 

Your public relations strategy. (Blasting press releases is not a strategy.)

Identifying and leveraging the right platforms from which to communicate your message.

Maintaining your success. (Your must continue to do the things that made you successful just to maintain your current level of success.

If you’d like to discuss growing your company by dramatically improving your marketing, please contact me.