Evangelist Marketing Institute

The Consumer Electronics Marketing Experience

This showcase event is presented for consumer technology makers or service providers. It is for one company at a time only, never for associations or trade shows. This is an experience: aimed to teach, motivate, energize, enlighten, and embolden your top executives and managers about your products’ position, brand, and communication in the market.

The Consumer Electronics Marketing Experience (CEME — pronounced SEAM; I am the Technology Tailor!) is centered around your top leadership, your products, and your consumers.

What will happen:

  • You will change the way you think about your products.
  • You will change the way you think about your consumers.
  • You will change the way you think about your marketing.
  • You will change the way you think about communications.
  • You will change the way you think about your own role.
  • You will come away energized and enriched.
  • If you implement what you learn, you will create loyal, passionate consumers.

You will learn:

Because real consumers play a central role in this experience, you will learn:

  • How to understand how your consumers think about your style of products.
  • The art and science of the qualitative consumer interview.
  • How your consumers use your style of products.
  • How to apply your consumers’ language to your marketing.

How it’s structured:

  1. One month before the event: we begin telephone conversations of approximately 20 minutes each with 15 of your executives in various marketing-related roles.
  2. Two weeks before the event: your attendees will receive the preparation work.
  3. The CEME event itself runs for three days:
    • On the first day, you learn my proven system for Creating Consumer Electronics Evangelists.
    • On the second day, we bring in the consumers. I’ll hold a roundtable with them; demonstrate how to interview them; and you will interact with them directly as well.
    • On the third day, we apply the learning to your products and create full-blown marketing and communications plans for one or two of your products. You’ll be able to implement the plan immediately, and the process can be replicated internally forever.
  4. Two weeks after the event, there will be a follow-up conference call for attendees.
  5. About 90 days after the event, we’ll gather once again for a “maintenance meeting” — a discussion of what has been working, what hasn’t been working, and why. Because the natural human tendency is to go back to the older, more comfortable, less challenging way of doing things, these maintenance meetings are designed not only to keep you on track and accountable, but to supercharge your progress.
  6. About one year after the event, we’ll conduct our final “maintenance meeting,” reviewing progress, and applying new learning together.
  7. Throughout the year, 15 of your top people will have unlimited access to me by phone and email, to discuss issues, challenges and techniques. This “on-call access” provides opportunities to discuss your plans for new products, new outreach, new communications and new marketing implementations.

Contact me to discuss arrangements.