No PowerPoint. That’s first. I hate sitting through speeches that use PowerPoint, especially with lots of text. If I’m bored, you’ll be bored too. That said, there are plenty of visuals, models, videos and other high-value learning material in my talks. I’ll simply never take you through a speech using a PowerPoint presentation.
High Interactivity. I invite conversation. If somebody in your audience has a question, others are probably thinking it too. So we’ll stop to discuss a lot. I’m constantly asking for questions, thoughts, disagreements and arguments (because if you disagree with me, I’ve made you think, and I’m happy!)
Immediately Practical. I focus every event on the audience’s specific needs, and your objectives for them as the organizer. Every one of my sessions is filled with instantly applicable techniques, tools and approaches. We focus on thoughts and actions that will lead to success in each audience member’s job. They’ll be able to apply the lessons
Powerful Tools and Gifts. Most audiences get at least one of my books, on me. For each audience, I also create generous discounts for various learning and development programs. For example, there are frequently price reductions for my Evangelist Marketing Master Class and also for my teleconference series. In other words, I do everything possible that your members or employees go home happy!
Total Customization. I tailor each presentation to every specific audience. Before the session, I strive to understand your group’s work, their challenges, and what signifies success for them. I also totally customize the talks to meet your objectives as the organizer. What do you want to accomplish at this session? What do you want attendees to come away with? What’s important to you? I work to understand this ahead of the meeting, and then craft every session to meet those objectives.
Entertainment. We’ll laugh a lot. We’ll think together. We’ll grow together.
Creating Evangelists: Ten Ways To Develop Passionate Brand Evangelists
A powerful session on creating the best kind of customer, the evangelist.
I help clients develop customer evangelists, who I define as passionate, trusting, forgiving, highly communicative, publicly defending, hyper-repeat buyers. Who wouldn’t want more of them, right?!
In this session, I will present 10 practical techniques to develop these evangelists. These approaches are affordable (most are free), straight-forward, and based on my deep experience with doing this work for clients. Here are the first three approaches:
- Developing evangelist customers requires that you think BIG, instead of carefully and defensively.
- Good marketing demands shameless communication. Marketing is no place for modesty
- Stop sending press releases to journalists. They hurt you more than they help you. (I’ll describe a far more effective approach to obtaining earned media.)
Thinking Big: How to Develop a Powerful Marketing Mindset
A valuable session on changing your mindset so that you can create and execute more powerful marketing. Mindset shapes so much of what we do: from the work at our desk to how we interact with nearly everyone, from colleagues to customers to prospective customers. Here is the progression from mindset to new review:
How you think forms how you perceive and behave. Your perceptions and behaviors influence the language that you use to communicate about yourself, your company and your product or service. Your language shapes the quality of your connections with customers. And, of course, your connections determine your revenue. Mindset as at the first and most important element. Nothing is possible without out.
This speech explores these connection and teaches how to perfect your mindset to revolutionize your marketing.
Language is Everything: How to Create Extraordinarily Powerful Marketing Messaging
What are the characteristics of the most powerful marketing messaging?
Where does it come from?
How do you create it?
This speech answers these questions by laying out 10 rules and best practices of the most effective marketing language you can develop.
Some examples: Be shameless. Marketing is no place for modesty. Focus on your value, not your system or process. Communicate constantly. Be relentless. If you stop communicating, competitors will fill the empty space nearly instantly.
We’ll cover these items and great deal more in this session.
Killing Commodities: How to Elevate Your Product or Service to Special or Singular Status
There are three types of products and services, in my experience: commodities (about 90 percent of all products and services on the market); special products or services (about 9 percent); and singular, culture shifting products and service (1 percent).
This speech discuss the characteristics of each category, and, critically, how you can elevate your product or service to special or singular status.
For example: special products are aspirational. They make people feel good (I call this FGF, or feel-good-factor). And the key is that there are specific actions you can take — both on the product/service development front as well as on the marketing front — that will elevate how your product is perceived by your market.
I’ll tell you all about these practical, straight-forward actions in this speech.
Powerful Public Relations: How to Execute PR For Maximum Earned Media
Most public relations hurts companies more than it helps. That is, when young, unsophisticated media relations people blast news releases to thousands of media by email, your chances of success are nearly zero.
Conversely, when senior executives develop relationships with key media members in 10 minutes per day or less, you will generate earned media — quite literally — whenever you ask for it.
As a former syndicated Chicago Tribune columnist (on the receiving end of tens of thousands of press releases, easily) I’ll discuss why the current model doesn’t work, and lay out a practical, easy-to-follow step-by-step approach to obtaining more earned media than you’ll know what to do with.
Contact Me Directly To Make Arrangements
Please contact me directly to discuss details, questions, or to book your event.
My direct line is 847-459-6322.
And my email address is alex @ evangelistmktg . com [just remove the space].